Pressure-test a sponsorship offer before you sign.
See who already sponsors the property, compare estimated price ranges, and build your negotiation position.
The same AI, with and without Sovrano.
“A summer music festival has offered us title sponsorship: festival naming and the main stage, 60 VIP passes, 200 tickets, 12 social posts, 100 m² of activation space and a branded lounge. What should it cost?”
On Sovrano's preset rates, the listed assets add up to about $275,000, before festival naming and the main stage.
Sovrano has 59 festivals on record but no published title fee or asking price for any of them. So there's no market price to compare against. What it can do is price the package from its parts:
| Asset | Conservative | Moderate | Aggressive |
|---|---|---|---|
| VIP hospitality, 60 passes | $30,000 | $75,000 | $120,000 |
| Tickets, 200 | $50,000 | $70,000 | $100,000 |
| Social posts, 12 | $24,000 | $60,000 | $96,000 |
| Activation space, 100 m² | $15,000 | $35,000 | $60,000 |
| Branded lounge | $15,000 | $35,000 | $60,000 |
| Subtotal | $134,000 | $275,000 | $436,000 |
| Festival naming and main stage | Not valued | Not valued | Not valued |
Two limits matter here. The rates are generic presets, not calibrated to this festival, its audience or its market. And naming and the main stage, usually the most valuable part of a title deal, aren't in the number at all. So this isn't a fair price. It's a way to check the parts of the offer.
What I'd do: ask the festival to break its fee down by asset, and to price naming and the main stage separately. Then compare each line with these ranges. If you tell me the attendance, the fee they're asking and what each VIP pass includes, I can tighten this.
Sources: Sovrano package calculator (preset rates) · Sovrano festival records: 59 festivals, no published title fees
“A summer music festival has offered us title sponsorship: festival naming and the main stage, 60 VIP passes, 200 tickets, 12 social posts, 100 m² of activation space and a branded lounge. What should it cost?”
Without fee data for comparable festivals, I can only give you a rough guide. Title packages like this at a mid-sized festival are often quoted somewhere in the low-to-mid six figures, but the range is wide.
What moves the price most:
- Attendance and audience profile
- How prominent the naming is: in the festival name, or only on the main stage
- Category exclusivity and contract length
- Media reach behind the social posts
One way to sanity-check an offer is to price each asset separately, for example hospitality at face value and the social posts at typical influencer rates, then compare the total with the fee. If you share the festival's attendance and the fee they're asking, I can help you do that.
“We're a beer brand. Heineken and Carlsberg dominate the big clubs. Who holds the beer category at smaller top-flight clubs in Germany, Spain and Italy?”
Regional brewers hold the category at these three clubs. Sovrano's modelled estimate for alcohol deals there is about €55K–€100K a season.
From recent public announcements, the current beer partners are:
| Club | Beer partner | Public source |
|---|---|---|
| 1. FC Heidenheim | Stuttgarter Hofbräu | Extended 2024 |
| Rayo Vallecano | Mahou Cinco Estrellas | Extension reported |
| Cagliari | Doppio Malto | Four years from 2024 |
What Sovrano adds:
- Price estimate: across 12 recorded alcoholic-beverage deals at these clubs, a median of about €69K a season, with the middle half between €55K and €101K. These are modelled rights costs, not confirmed payments.
- Competitor footprint: Heineken appears in 318 recorded deals across 164 properties, 52 of them in football. Carlsberg appears in 195 deals across 97 properties, 61 in football. These span decades, so they show where each brand has been, not its current portfolio.
One caveat: Sovrano's records at these three clubs are historical, with the latest from 2020 to 2023, and none are source-verified. The estimate is a starting point for budgeting, not a quote.
What I'd do: start with Cagliari. Its deal with Doppio Malto runs four years from 2024, so you know when the category could open. Ask the club what the beer category includes before you anchor on a number.
Sources:
- Heidenheim and Stuttgarter Hofbräu extend partnership, about-drinks.com
- Mahou Cinco Estrellas extends Rayo Vallecano deal, Reason Why
- Cagliari: partnership with Doppio Malto, Cagliari Calcio
- Sovrano sponsor portfolios, club records and price estimate
“We're a beer brand. Heineken and Carlsberg dominate the big clubs. Who holds the beer category at smaller top-flight clubs in Germany, Spain and Italy?”
At smaller top-flight clubs, the beer category often goes to regional breweries rather than Heineken or Carlsberg. Recent announcements show:
- 1. FC Heidenheim: Stuttgarter Hofbräu, extended in 2024
- Rayo Vallecano: Mahou Cinco Estrellas
- Cagliari: Doppio Malto, on a four-year deal from 2024, replacing Ichnusa
Fees for these deals aren't disclosed, so I can't tell you what they cost. Clubs at this level don't publish rate cards. Their commercial teams will give you a number once you're in talks.
“We're renewing our partnership with FC Heidenheim. They want €90,000 a season, up from €60,000. Is the increase justified?”
€90K would sit above three-quarters of the deals Sovrano estimates at the club. That's a reason to ask for justification, not proof the price is wrong.
| Evidence | What it shows |
|---|---|
| 156 recorded deals with 63 sponsors at FC Heidenheim | Who has sponsored the club, not what they paid |
| Published fees for the club | None on record |
| Estimated rights cost per deal | Median about €51K a season, middle half €22K–€60K |
The limits matter here. The estimate mixes every rights level at the club, from small suppliers to the biggest partners. And Sovrano's records at the club run to 2022 and aren't source-verified. If your package includes shirt, sleeve or stadium rights, the comparison understates what you'd pay.
What I'd do: ask the club what's changed in the package to justify a 50% rise. Without new rights, use these figures to argue for staying close to €60K. If you tell me which rights your package includes, I can narrow the comparison.
Sources: Sovrano club records and price estimate, FC Heidenheim
“We're renewing our partnership with FC Heidenheim. They want €90,000 a season, up from €60,000. Is the increase justified?”
A 50% increase is steep, so it should come with a clear reason.
Questions to put to the club:
- Are any rights being added, or is it the same package?
- Has attendance, broadcast reach or league position changed?
- What are other partners at a similar level paying?
I don't have data on what Heidenheim's partners pay, and clubs rarely disclose sponsorship fees. If you share the rights in your current package, I can help you build the case.
Example questions. Answers by Claude: "With Sovrano" from live Sovrano output, "Your AI alone" without the Sovrano connection. Tool lines show the calls made. Estimates are planning figures, not confirmed payments.
Three kinds of evidence, each clearly labelled.
Who sponsors what
Records of which brands sponsor which properties. They show precedent and competitor activity.
What sellers ask
Package prices rights holders have made public. The seller's opening position, not the final deal.
What it's likely to cost
Price ranges from comparable deals and asset values from a calculator, always sent with their assumptions.
Connect Sovrano to your AI.
Pick the AI you use. You'll sign in once, then ask sponsorship questions the way you already work.
- Download the Sovrano package. One file, no code.
- Add it to ChatGPT. Upload it as a skill, or ask ChatGPT to install it.
- Sign in with your email. A browser window asks for a one-time code.
- Ask your first question. Try one from the examples above.
- Download the Sovrano plugin. One file, no code.
- Add it to Claude. Upload it in Claude, or ask Claude to install it.
- Sign in with your email. A browser window asks for a one-time code.
- Ask your first question. Try one from the examples above.
Before you connect
Is the plugin free?
Yes. Sovrano is free to use. You sign in with your email; no card required.
Which AI assistants does Sovrano support?
ChatGPT, and Claude through the Sovrano plugin.
Why won't my answer look exactly like the example?
Your AI writes every answer itself, from the evidence Sovrano sends. Wording, length and layout vary between ChatGPT and Claude, and with how you ask. If an answer isn't what you need, say so: ask for it shorter, in a table, or with the sources.
Does Sovrano work with other AI assistants, like Copilot?
Sovrano uses MCP, an open standard supported by a growing number of AI assistants. Other connections may be possible; contact us at hello@sovrano.global to check compatibility.
What can Sovrano access, and what can't it do?
Sovrano receives the details your AI includes when it calls our tools, such as property names, markets, budgets and package rights. It has no access to your files, email or accounts. It can't contact anyone, send messages, accept offers, make payments or change records, and it runs nothing on your computer.
When does my AI call Sovrano?
Your AI can call Sovrano when your question involves sponsorship pricing, offers, competitors or renewals. You can also ask it to use Sovrano by name.
Do I need to upload confidential documents?
You don't need to upload confidential documents to use Sovrano. If you share a document with your AI, relevant details from it may be sent to Sovrano to answer your question.
Where do the data and estimates come from?
Records of who sponsors what, package prices rights holders have published, and documented packages. Price ranges are modelled from comparable deals, and asset values come from a package calculator.
Does Sovrano measure how my sponsorships performed?
No. Sovrano is for the decision before the deal. If you have your own performance data, your AI can weigh it alongside Sovrano's evidence.
What happens to the information my AI sends?
Sovrano processes structured inputs needed to answer. Routine logs exclude documents, tool arguments, credentials and full answers. It stores the original question only with separate opt-in at sign-in, encrypted, up to 2,000 characters. Privacy policy
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